If you struggle to grow your small business on social media, you have reached the right place. In this article, we will discuss how you can grow your small business on social media in 2023.

Social media is becoming a hot cake among big and small businesses. Brands that utilize the full potential of social media are enjoying their revenues and are able to grow as small businesses quickly. With the increasing competition, it became difficult for some small businesses to grow on social media. And we are also noticing that some new business pages fail on social media because of a lack of knowledge and grip on social media marketing strategies.

The following are the key factors that will help to grow your small business on social media. You have to consider these points before starting your business online. Or if you are already running an online business, you must set your marketing strategy as per the following points.

1. Find the right platform
2. Define your goals
3. Research your competitors
4. Be authentic
5. Be consistence

Find the right social media platform:

There are a lot of social media platforms active nowadays. It is impossible to be active on all platforms as a small business owner unless you have a social media management team or a contract with a digital marketing agency. Selection of the right platform is most important for the growth of your small business on social media.

To choose the right social media platform, you must know the pros and cons of each platform. Also, it depends on your target audience and the goals of your business. Following is a brief introduction to each social media platform.

Facebook: 

Facebook is one of the largest social media platforms among others. More than 2.93 billion monthly active users make Facebook the first choice for every brand. Facebook is suitable for businesses that want to build relationships with their audience, lead generations, and e-commerce brands. Facebook ads provide you with an excellent facility to grow your small business on social media.

Instagram:

Another popular platform where brands prefer publicity. Instagram has 1.4 billion monthly active users and is owned by Facebook. You can integrate your Facebook and Instagram accounts easily. More than 70% of Instagram users are under 35 years old. Instagram could be your first choice if your target audience is under 30. Instagram is more focused on Photos and Videos. By utilizing these features, you can easily portray the image of your brand on Instagram professionally. Which ultimately will help you to grow your small brand on social media in 2023.

LinkedIn:

LinkedIn is not much populated as compared to Instagram and Facebook. Around more than 800 million people are using LinkedIn monthly. Almost 60% of users of LinkedIn are under 35 years old. Also, LinkedIn has a high-income and highly educated audience. The main focus of this social media platform is to provide a network facility to business-minded people. Based on all these facts, LinkedIn is ideal for all types of B2B businesses. If your target audience is corporate people then LinkedIn is what you are looking for to grow your small business.

TikTok:

TikTok is one of the rapidly growing social media platforms. This platform provides the facility to make and share short video content. TikTok has more than 1 billion monthly active users, most of whom are young. This platform is ideal for small businesses like retail, food, art, fashion, and beauty. TikTok is also providing the facility to run the ads same as Facebook. TikTok’s ads are much cheaper than Facebook’s. This helps the small business to grow on this social media because of a limited budget.

Twitter:

Twitter provides the facility to send text messages to your followers. You will not find a lot of pictures and videos on Twitter. You or your brand can talk to the world through Twitter. It is a perfect platform if your target is to spread awareness of your small business among people. Twitter has around 450 million active monthly users. Twitter is ideal for the news broadcast business, personal blogs, and event organizers to grow their business in 2023.

Pinterest:

Pinterest is the best platform to display your brand visually. Online customers mostly visit Pinterest to make up their minds before making decisions. You can post pictures of your products or video of your services on Pinterest. Almost 430 million active users visit Pinterest monthly. You can easily convert traffic from Pinterest to your website to grow your business.

YouTube:

YouTube is not only a social media platform but is also the 2nd largest search engine after google. Almost every age of people is using YouTube. YouTube has around 2.1 billion active monthly users. You can post videos about your brand on YouTube to attract your clients. YouTube could be a source to earn passive income as well (if your channel monetizes). YouTube videos are easily shareable on your website and other social media platforms. You can run sponsored ads on YouTube as well. But YouTube is perfect to grow organically and spread the awareness of your brand among your target audience.

Define Your Goals:

If you haven’t set goals for your brand that could be one of the main possible reasons for your small business to struggle in growing on social media.

Why are setting goals helpful to the growth of brands on social media? 

1. Setting goals will allow you to measure your growth on social media.
2. You can correct your actions and decisions when you realize that you are not achieving your goals.
3. You can control your budget and time after working in the right direction.

Usually, all brands have one common goal for their social media strategies; More Sales.

There are some other goals as well that small businesses set to grow on social media and achieve their ultimate sales target. Always remember that your social media goal should be SMART. Yes, your guess is correct. It must be specific, measurable, attainable, relevant, and timely.

Following is a brief introduction to these goals.

Brand Awareness:

Brand Awareness task is best for the startup business. If you are new, your first task should be to promote your brand to your audience. On the other hand, brand awareness is a long-term task. It always will be part of your task list. And you need a consistence approach to achieve this task. As more people are aware of your brand there are more chances for your small business to grow on social media.

You can measure the achievement of your brand awareness task with the help of the following factors.

Reach, Impressions, Followers, Traffic.

Lead Generation:

More lead means more potential clients and more sale. Lead-generating campaigns help you to gather data based on your audience’s behavior, demography, and interests. You can re-target these users once you have their information. Set your goal to get more leads for your brand to grow your small business in 2023.

Lead generation tasks can be measured with the help of the following factors.

Lead Conversion Rate, E-mail Signups, Non-Revenue Conversions, and Sales Revenue

Engage the community:

Engagement represents any form of interaction that users have with your brand on social media. Community engagement builds a strong relationship between your brand with your audience. Also, it defines the voice of your brand. You have to keep a close eye on community engagement and take the necessary actions about your target audience’s demand from you. It will ultimately help you to grow your small business on social media in 2023.

You can measure community engagement goals with the help of the following factors.

Inbox messages, Like, Share, Comments, and Mentions. 

Increase your brand followers:

One of the most popular tasks of small businesses is to increase their followers on social media. More followers mean more sales and more revenue. But it could be wrong if you are not targeting the right audience. If your sales are not equivalent to the followers of your online brand, then you have to re-consider your strategy and target the right audience. You can set a goal to target the right audience and grow your small business in 2023.

Increasing web traffic:

Social media is a perfect platform to get traffic for your website. Most brands use social media for this task to increase their sale. Website plays a vital role in growing your online business. Even if your brand is active on social media, people trust those businesses have a website. Through social media, you can divert all your followers to your website. Which will definitely help you to grow your small business.

If you still thinking to have a website, read this blog about the importance of a website for a small business.

Research your competitors:

Knowing what your competitors are doing on social media is very important. You should not copy them but needs to understand how they use different social media platforms. And how they engaged the audience. Also, you can find out in which part they are lacking. You can use this research to grow your small business on social media.

After the competitor’s analysis, you will better understand your target audience. And have a clear picture of their likes and dislikes. That will help you to plan your effective social media strategy.

The following are the main benefits you can gain by studying your competitors.

• Understand the problems of your target audience.
• The idea of better content to share on social media.
• Benchmark the performance of your brand on social media.
• How to use different social media platforms effectively?
• Make your brand different from your competitors.

Be authentic:

Since the online business trend started, we have seen several memes about the authenticity of virtual businesses. Like you order something and receive something else, or you receive a product that is not as per the picture. People can earn short time benefits with such cons. But cannot grow their small business on social media in the long run if they are not authentic.

Being authentic means your brand must be reliable, sincere, and dependable. You can register the authenticity of your brand among your target audience by interacting with them. Here are some examples of how you can achieve this task.

Go live:

Go live is a fantastic feature available on different social media platforms. You may utilize this facility more frequently. During live sessions, you can show the true face of your business, day to day activities of your team and yourself. You can also conduct a live question-answer session with your audience, which will help to reduce doubts about your brand’s authenticity. And resultantly you will grow your business on social media.

Use Stories and Shorts:

Shorts and Stories are most of the favorite features of social media platforms. Where users spend the maximum of their time, you can post small video clips in stories and shorts. Using this feature, you can show your audience how you do your work and how your brand is ready to resolve their problems.

Avoid fake followers:

It is a myth that more followers mean more business. As soon as you come out of this belief, your small business will start growing on social media. The fact is that you need the right audience as followers to grow your business and sales. Instead, you pay for the fake followers and wait for sales to grow.

To get the right audience as followers, you need to grow your social media platforms organically. Following are some steps for organic growth.

1. Post your content regularly.
2. Use the right hashtag
3. Post more videos
4. Participates in giveaways
5. Collaborate with influencers

Be consistent:

Last but not least, to grow your small business on social media, you need to be consistent. It is a long-term process to establish and grow your brand online. And being consistent is the only key to success. You need to follow all the steps discussed in this blog consistently. Moreover, upgrading your knowledge about different social media marketing strategies.

There is a big difference in consistency and frequency. Consistent means that if you publish content weekly or daily, you may follow the same practice consistently. It does not mean you have to post three times a day or more frequently. Only, you have to follow the same you are doing in routine.

The following steps will help you to share your content on social media consistently and grow your small business online.

Plan in advance:

It is advisable to plan your content at least a month before you like to post. It will help not to be stuck in last moment hurry and miss your schedule. There is a bundle of things that entrepreneurs or small business owners need to do by themself. Planning your content at least one month in advance will ease you and help you to spend your work on other tasks. Even if you hired a content creator agency, ask them to prepare your content one month in advance.

Use Tools to schedule your post:

There is a bundle of tools available to schedule the publishing of your content on social media. You may schedule all your posts in one go, with the help of these tools, and spend the rest of your time on other tasks.

Using these tools, you do not need to login on to each social media platform and post your content there. These tools provide the facility to schedule your content posting in advance. Also, facilitate posting the same content on various social media platforms.

Learn from your audience:

On social media, the biggest challenge is to bring up the idea of fresh content that your audience may like and applaud. It could be a reason that you may not be consistent in content posting on social media. You can avoid this challenge or overcome the difficulties of finding new ideas by listening to your audience. And learn what they want from your side.

You can run a poll between your two different posts and ask your audience to vote on which one they like more. Also, you can encourage your audience to comment on your content. You can find out in the comment what your audience needs. The better you learn from your audience, the better you produce more engaging content. Which ultimately will be the result of the growth of your small business on social media.