Footy Shoes Case Study

Footy Brand Logo Breakdown

The Footy brand logo is composed of two

essential elements:

A creatively designed footprint that integrates a stylized letter F into the sole and toes of a human foot. This visual metaphor reinforces the brand’s connection to movement, walking, or foot-related activities, establishing an immediate emotional and conceptual association with the brand name “Footy.”

The word “Footy” is rendered in a clean, rounded sans serif typeface. The typography is both friendly and modern, promoting approachability while retaining a sleek, professional appearance. The distinctive

treatment of the letter “F” flowing into the symbol ensures visual harmony between text and icon.

This typeface is primarily used in the logomark only and is not intended for extended use across general

brand communication materials.

Logo Font

Comfortaa

For the primary typeface, footy shoes uses Comfortaa — a bold yet elegant san serif font that perfectly captures the brand’s spirit of modern sophistication with a touch of retro charm. The soft curves and strong shapes of Comforta reflect a footy shoes blend of confidence, creativity, and timeless style, making every communication feel both stylish and approachable.

The choice of Comforta ensures consistency across all platforms, from digital presence to printed materials, creating a cohesive and recognizable brand identity. Its versatility allows it to be used for headlines, subheadings, and even select body text, maintaining visual harmony while enhancing the overall aesthetic appeal of Footy Shoes.

Footy Color Palette

The Footy brand identity is defined by a carefully curated color palette that represents innovation, stability, and modernity. Each color plays a significant role in maintaining brand consistency across all platforms.