Brand Architecture
This logo has a very simple and elegant architecture.The text “Style ‘N’ Swag” is designed in a classic serif font, which gives a sense of sophistication and timelessness.A golden metallic effect is used on the font, reflecting luxury and a premium style.There’s a soft 3D effect and slight shadowing added to the text, which subtly lifts it from the background and gives it a professional depth.Overall, the logo is minimalistic, yet its bold and stylish impact perfectly represents the brand’s identity.
Logo Font
Recoleta
For the primary typeface, Style N Swag uses Recoleta a bold yet elegant serif font that perfectly captures the brand’s spirit of modern sophistication with a touch of retro charm. The soft curves and strong shapes of Recoleta reflect Style N Swag’s blend of confidence, creativity, and timeless style, making every communication feel both stylish and approachable. The choice of Recoleta ensures consistency across all platforms, from digital presence to printed materials, creating a cohesive and recognizable brand identity. Its versatility allows it to be used for headlines, subheadings, and even select body text, maintaining visual harmony while enhancing the overall aesthetic appeal of Style N Swag.
Branding
Jewellery Brand Voice – Style N Swag Edition
Brand Essence: Bold, Trendy, Iconic, Unapologetically Stylish
Tone of Voice:
This brand speaks to the style-savvy souls who love to stand out. Confident, charismatic,and always on-trend — the tone blends glamour with grit. It’s bold without being brash, chic without being cold, and always dripping in confidence. Perfect for the modern fashionistas who wear their jewellery like a statement, not just an accessory.
Key Attributes:
Bold & Confident:
Use strong, fearless language. Make the jewellery feel like power not just something you wear, but something you own.Avoid soft or unsure tones. Be loud. Be luxe. Be legendary.
Trendy & Fashion-Forward:
Reference pop culture, fashion icons, and current style trends. Showcase how the jewellery fits into today’s looks from street style to red carpet.
Luxe & Statement-Making:
Highlight the attention-grabbing nature of each piece. Use rich, expressive words like dripping in gold, fire details, shine on another level. Emphasize design, detail, and craftsmanship but with edge.
Relatable yet Aspirational:
Speak like a stylish best friend hyping you up. Keep it inclusive — everyone deserves to shine. Make the brand feel like a lifestyle — not just a shop.
Product Photography & Social Media
